Kim Kardashian West’s beauty and fashion line Aliza has announced it is closing its doors.
Aliza was one of the first to sign a new deal with L’Oréal.
The brand announced the decision in a statement on Thursday.
“We are proud to announce that our Beauty Salon is closing.
We wish Kim and the rest of the team all the best in the future.
In light of this news, we have decided to make the tough decision to close the Aliza Salon and the L’Oreal Beauty Center.
We want to thank all of the fans, the fans for coming out and supporting Aliza, and especially our staff.
The closure of Aliza will impact a great number of fans.
I wish Kim, Kanye West, Kim and family all the very best and we will be there for you,” L’Ocean’s president and CEO, Alisa Nader, said in a joint statement.
Aliza Salon is the brand’s first Beauty Salon in the US.
It opened in 2015 and closed in 2019.
L’Olivet’s L’ Oréal, which owns Aliza and L’Ecole Polytechnique, is also closing its Aliza salon.
L’oréal said on Thursday it had already reached an agreement with Lola Cosmetics to keep the Lola salon in operation.
L’Oreal, L’École and Aliza also closed other beauty stores in the U.S. and Canada.